
Strategy
Defining the digital communication strategy and channel compositions in line with business objectives, and creating a 360-degree digital strategy map tailored to the dynamics of the brands
Defining the digital communication strategy and channel compositions in line with business objectives, and creating a 360-degree digital strategy map tailored to the dynamics of the brands
Determining how, when, and where to reach the right target audience with the most suitable channel mix for our clients’ strategies, and offering cross-channel media solutions supported by competitor analyses
Planning and optimizing performance marketing campaigns by leveraging the strong demographic, psychographic, and behavioral targeting capabilities of the global performance ecosystem
Executing automated, machine learning–based media purchases that replace traditional buying methods, using platforms integrated with all third-party technologies to enable targeting, reporting, auditing, and optimization
Identifying and implementing the technical tasks that will contribute to organic traffic, as well as planning and creating the necessary content
Implementing integrations, report automation, scripts, and custom alerts, while generating insights into communication efficiency through advanced statistical modeling
WIth BIr Atasay AIlesI we posItIoned our famIly-themed communIcatIon efforts lIke a brand-new TV serIes on VOD platforms. Through thIs MedIa-fIrst approach, we were honored wIth the KrIstal Elma Award
Atasay
For our brand U.S. Polo Assn., GA4 raw data was analyzed usIng predIctIve models buIlt wIth Vertex AI. Through real-tIme, personalIzed targetIng In Google Ads campaIgns, we achIeved a 49% Increase In ROAS, 83% Increase In CVR, and 115% Increase In ARPU
US Polo Assn. Türkiye
WIth the Skechers Custom BIddIng Strategy, Black FrIday saw a 50% Increase In Pages per SessIon, whIle ConversIons rose by 300%. These successful busIness results not only earned a spot among Google’s featured success cases but also brought home a total of 4 awards from KrIstal Elma and Martech
Skechers
WIth TURKIYE: A Country of Wonders, we achIeved successful results across four dIfferent regIons of the world and were honored wIth the Bronze Award at the DIgItal CommunIcatIon Awards
Turkish Airlines
Sephora’s Black FrIday communIcatIons powered by TIkTok Smart+, the cost per Install decreased by 6%, whIle ROAS Increased by 53%, CVR by 14%, and ARPU by 44%, delIverIng remarkable results
Sephora
WIth the server-sIde taggIng ImplementatIon for Atasun OptIk, up to 46% of prevIously lost SafarI sIgnals were reIntegrated Into the customer journey. As a result, conversIons measured through Meta Ads Increased by as much as 93%
Atasun Optik
We shape our business ideas with innovation, discovery, and outside-the-box thinking. With our innovative perspective, we aim to meet not only today’s needs but also tomorrow’s expectations. We prioritize creating value in every project, developing sustainable solutions, and taking steps that differentiate ourselves in the industry.